The Super Handball League (SHL) today announces Coinmerce as its new title partner. This collaboration marks an important step in the continued professionalisation and visibility of the top handball league in the Netherlands and Belgium. Starting this season, the competition will carry the name Coinmerce Super Handball League.

The partnership aligns closely with the season theme Driven by Dreams, highlighting the league‘s ambition and upward trajectory. With Coinmerce as title partner, the SHL further strengthens its mission to make handball in the region bigger, more attractive, and more accessible.

A strong match between sport and innovation

The SHL and Coinmerce share a focus on progress and momentum. The league stands for attractiveness, power, respect, and accessibility. Coinmerce, a trusted Dutch crypto broker, empowers people to build their financial future step by step. This shared vision forms the foundation of the partnership. "We believe in sports that are on the move and communities that continues to grow," says Simon Aurik, CMO of Coinmerce.
"The SHL is a league that pushes boundaries and consistently surprises. As title partner, we are proud to support this development and contribute to a sport that aligns perfectly with our vision: accessible, forward-thinking, and always in motion."

Tjark de Lange, President of the Super Handball League, adds: "Handball is a sport that is constantly evolving, supported by a community that continues to grow. Our partnership with Coinmerce enables us to take the league to the next level, push boundaries, and reach an even bigger audience. With Coinmerce as our naming partner, we strengthen our shared ambition to make the SHL more accessible and innovative."


Tjark de Lange and Simon Aurik sign the agreement together.

Driven by Dreams: more than a theme

The season theme Driven by Dreams emphasises that every player, club, fan, and referee is pursuing their own dream. From making a debut, to reaching the playoffs or inspiring the next generation of handball players. The Coinmerce Super Handball League aims to put those stories front and centre.

About SHL

The Super Handball League is the top men handball competition in the Netherlands and Belgium, created in 2024 (formerly known as the BENE-League). With its core values of attractivity, power, respect and accessibility, the SHL is committed to delivering spectacular sport, inspiring youth and making handball a major promotional vehicle in the region.

About Coinmerce

Coinmerce is a crypto trading platform that offers accessible and intuitive ways for people to buy, sell and use digital assets. By partnering with the SHL, Coinmerce demonstrates its commitment to supporting emerging sports, communities and forward-thinking initiatives.