Schiphol-Rijk – At crypto platform Coinmerce, they believe cryptocurrency should be much more accessible. After months of development, they are proud to launch their vision: “the easiest crypto app in Europe.”

It‘s no coincidence that Jaap de Bruijn, CEO of Coinmerce, runs a trading platform. *“My father was a traditional currency trader back in the day, but he still finds crypto trading quite overwhelming,” says Jaap. “With our revamped app, everyone can participate in the rise of cryptocurrencies, and we are incredibly proud of that.”

The Easiest Crypto App

The new app has been completely rebuilt from the ground up. With improvements in both user experience (UX) and user interface (UI), trading has become even more intuitive. For experienced traders, advanced features like Auto-Invest (DCA), Trigger Orders, and the biggest upgrade—Profit & Loss (PnL) tracking—have been added.

Profit & Loss (PnL) Tracking

Anyone investing in crypto, stocks, ETFs, or gold wants to keep track of their profits and losses. Without insight into your PnL, trading in crypto can feel challenging.

The updated app provides full visibility into your PnL. You can track your realised PnL, unrealised PnL, and average buying price (ABP) for each asset. This makes it easier to make well-informed decisions for future trades.

A New Identity

Coinmerce has always stood out for its focus on accessibility, customer support, and security. With a refreshed brand identity featuring softer colours and rounded designs, these values as a “caregiver” for users are emphasized even more. In addition, the Coinmerce platform now offers more educational resources, news, and support, ensuring customers are well-informed and can make better decisions.

A Dutch Crypto Broker

Founded in 2017 in Aalsmeer by two brothers, Coinmerce is a Dutch crypto broker. With over 400 cryptocurrencies available, the platform offers the largest investment portfolio in Europe. Coinmerce has experienced significant growth in recent years. By acquiring the customers of Binance, Bux, Icoinic, and most recently Blox, the company has taken major steps toward professionalization.

The new app is now available for download.