Manchester United has ushered in a new era of fan engagement with a Web3-based football game called "Fantasy United", built on the
Tezos Blockchain. The game allows fans to virtually manage Manchester United players and also offers various digital collectibles, including trading cards with real-time statistics. The initiative is part of the club's strategy to strengthen its digital presence and enhance its connection with fans.
In the new game "Fantasy United", fans have access to Player Trading Cards available in versions such as Classic, Rare, and Ultra Rare. The cards enable fans to form virtual teams consisting of five players and are regularly updated with real-time performance statistics. This aspect allows fans to closely track player performances. The gaming platform offers fans the opportunity to compete against each other, participate in mini-leagues, and earn points based on real-life performances.
Fans can collect the full first-team squad through Player Trading Cards, which will undergo changes as the football season progresses. These cards can be utilized within the fantasy football game, deepening the fan experience. The project leverages the Tezos blockchain and exemplifies the ongoing successful partnership between Manchester United and the Tezos ecosystem.
Player Trading Cards can be purchased in packs of seven for £3. Owners of "The Devils" collection also receive priority access to these cards. Through this new digital collection and fantasy football game, Manchester United aims to provide its fans with enhanced interaction and involvement, both in virtual and real environments.