The World Cup will kick off in a month's time. Every four years, this big event takes place, and this year it takes place in Qatar. So it's time to get out the wuppies and all the other orange gadgets again, because the Netherlands is also participating! Now you're probably wondering, why is Coinmerce posting about the World Cup? What does football have to do with cryptocurrencies?
Well, a lot in fact! With the adoption of cryptocurrencies, the number of cryptosponsors and the involvement of crypto in everyday things growing rapidly, it is not surprising that the World Cup cannot escape crypto either.
In fact, there are three cryptocurrencies that are expected to potentially show price action during the World Cup. Which coins these are and why read below.
Algorand: FIFA's official blockchain platform
FIFA has signed a sponsorship and technical partnership agreement with blockchain technology company Algorand
Under the agreement, Algorand will become FIFA's official blockchain platform and provide the official blockchain-supported wallet solution. Under the sponsorship agreement, Algorand will become a FIFA World Cup Qatar 2022™ Regional Supporter in North America and Europe, and a FIFA Women's World Cup Australia and New Zealand 2023™ Official Sponsor.
As part of the agreement, Algorand will also help FIFA further develop its digital resources strategy, while FIFA will provide sponsorship resources, including advertising, media exposure and promotional opportunities.
As the World Cup is usually one of the most watched events in the world, Algorand will therefore have a lot of eyes on it. This could certainly have a positive effect.
Chiliz: Football fan tokens
is the official digital currency of the platform socios.com, an issuer of fan-tokens for many football clubs and even national teams. Such as the Argentine national team. The Argentines are one of the big favourites for the 2022 World Cup and recently the football federation confirmed that socios.com will be the exclusive provider of the $ARG fan-token until 2026.
The AFA and Socios.com will reportedly work together to increase fan engagement in connection with the FIFA World Cup in 2022, the Copa América in 2024 and the FIFA World Cup in 2026.
So the better Argentina does, the more eyes will fall on Chiliz and socios.com.
Cronos: Official sponsor World Cup 2022
FIFA has announced that Crypto.com (CRO)
will be an official sponsor of the FIFA World Cup Qatar 2022™.
The company will become the exclusive cryptocurrency trading platform sponsor of Qatar 2022™ and will benefit from significant branding exposure both inside and outside the tournament's stadiums.
Crypto.com, founded in 2016, today serves more than 10 million customers and employs more than 4,000 people across its offices in the Americas, Europe and Asia. Built on a foundation of security, privacy and compliance, the company aims to accelerate the global adoption of cryptocurrencies through its service offerings.
"Crypto.com has already demonstrated its commitment to supporting top teams and leagues, major events and iconic locations around the world, and there is no platform bigger, or with greater reach and cultural impact, than FIFA's global football platform," said Kay Madati, FIFA's Chief Commercial Officer.
All in all, the bottom line is that our top three cryptocurrencies for the 2022 FIFA World Cup will get a lot of exposure in the coming months. So it's smart to keep an eye on these coins!