AdEx is the first decentralized ad network that cuts the middlemen in publishing and bidding ads and provides more control to users or consumers, deciding what type of content they wish to see. The input companies, publishers, and distributors can receive from Internet users or consumers to enhance targeted advertising, making it less costly but more effective through higher conversion rates.
MoreAdEx uses a blockchain-based, open-source digital ad exchange program that also runs on Ethereum’s smart contract, so all parties involved, from creators to consumers, conduct their transactions like bidding, selling, and buying ads using the AdEx currency. One of the primary features of the platform is AdEx User Profile, where users can regulate the ads they see.
MoreDo you want to buy AdEx (ADX) with a credit card, or another payment option? This is possible easily and quickly at a crypto exchange such as Coinmerce.
MoreYou want to buy (ADX)? You can buy (ADX) using Creditcard or SEPA at Coinmerce. Once you are logged in, you will see "Coins" in the top menu where you click on. Now you come to a page with all crypto coins that Coinmerce offers. If you don't see (ADX), use the search function to search for (ADX) and click on the name. You can indicate for how many euros you want to buy (ADX) in the right window. Below is shown how much (ADX) you get for this. Have you entered the correct amount? Then click on "Buy". You can also execute a "Stop limit order" at Coinmerce. Our system will automatically buy (ADX) when the price of (ADX) reaches your entered value. You can also execute a repeating order. Do you want to buy (ADX) with another crypto currency? Then you go to the cryptocurrency you want to pay with and click on "Swap" in the right window to indicate that you want to receive (ADX).
AdEx was created by Dimo Stoyanov and Ivo Georgiev, who wish to stir the traditional advertising industry that relies heavily on go-betweens for bidding, publishing, and selling of ads. In this conventional model, ad costs are often high, but transparency is low. Users also don’t have a lot of control over the ads displayed in front of them. AdEx aims to introduce decentralization by creating a platform that connects all parties, save for the middle people, directly, exchanging not only ad transactions but also analytical data in a secure, transparent, and reliable environment. In 2020, AdEx launched an incentivized staking program to add more validators into the network. In this program, over 7 million new ADX tokens were minted. In 2017, it ran the initial coin offering, which raised at least $10 million.