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The Hunt is over!

The Hunt is over!

The Hunt for valuable briefcases has come to an end. In the week of 25 February, Coinmerce, in collaboration with AFC Ajax, gave away €20,000 in Bitcoin. This amount was spread across five briefcases, four of which were hidden in Amsterdam, while one could be found online on our website.

Four Suitcases found quickly

From 25 to 28 February, a new video was posted daily on the Instagram channels of Coinmerce and Ajax, each containing a hint about the suitcase's location. These locations were Bloemengracht (Jordaan), Museumplein, Park Frankendael, and the Pumptrack near Bijlmer Arena. All these places are linked to Ajax‘s success: the Jordaan and Museumplein are key points along the route when the team sails through the canals to celebrate a championship victory. Additionally, Park Frankendael and Bijlmer Arena represent the club‘s previous and current stadium locations.

Each briefcase was found within five minutes by a lucky winner who happened to be nearby. Many others followed but unfortunately arrived too late. Four lucky people went home with a briefcase, leaving just one more to be claimed.

Virtual briefcase won by Lottery

On our website, participants could register for the virtual suitcase and answer a few questions. Thousands of responses were submitted. On Monday, 3 March, a winner was randomly selected from the many correct answers. We contacted the winner to hear about his crypto journey and his plans for the prize money.

"I started investing in stocks and crypto during the Roaring Kitty era and the Dogecoin hype. At home, I didn‘t learn much about finances—my mother was a single parent, had little financial knowledge herself, and was already busy enough taking care of me and my younger brother. I don‘t blame her for that. I have a large student debt, which means I have to be careful with my spending. Still, I wanted to create more financial freedom and a better future for my son—something I lacked in my own childhood. That‘s why I started looking for ways to improve my financial situation. My goal is not just to improve my own life but also to give my son a stronger financial foundation. I want to teach him about crypto and financial markets so that he can start his journey with a solid base."

A noble goal, and we‘re happy to support him in achieving it! Once again, congratulations on winning €4,000 in Bitcoin. We wish you the best of luck with it.
We also want to thank everyone who participated in The Hunt, both on the streets and online. Make sure to keep an eye on our socials for the next big campaign!