AFC Ajax and Coinmerce have entered into a partnership. Cryptocurrency platform Coinmerce has committed to becoming the Official Partner of AFC Ajax until 2027. Coinmerce is a registered cryptocurrency platform with the Dutch Central Bank and has the largest investment offering among European crypto brokers. Coinmerce is dedicated to making crypto more accessible to everyone, and the partnership with Ajax will support this goal.

Crypto accessibility for football fans

Cryptocurrencies are still in the process of maturing. Coinmerce aims to advocate for the future of this market, and during the partnership, the two parties will closely collaborate to achieve this ambition. The collaboration with Ajax is part of developing a sustainable plan to grow the market and integrate blockchain where possible.

Cas Biesta, Acting Commercial Director at AFC Ajax, said, "Coinmerce is one of the largest crypto brokers in the Netherlands. We will help them increase their brand awareness in the country and support their ambition to establish a leading position in the rest of Europe."

Jaap de Bruijn, CEO of Coinmerce, said, "More and more people are interested in crypto, including sports enthusiasts. We have already seen this with our partnership with Team Visma-Lease a Bike. Now, we proudly take the step into football and Ajax. It is important that more people gain insight into how they can invest their money for the future. We will responsibly guide interested fans in the field of safe cryptocurrency investment."